Your
Change
Provider
Your
Change
Provider
Your Change Provider is a therapy practice centered on the Asian-American experience in the workforce that provides resources for mental health services and education, cultural awareness and education, networking opportunities for Asian-American professionals and leaders, establishing more of these resources in the workforce, and a providing a sense of community. Jeanie Chang, the founder of Your Change Provider, is an accomplished licensed therapist, public speaker, and writer with a lot of experience in mental health advocacy. Your Change Provider also has media outlets such as a Podcast called “Raising Asian Teens: Resist the Roar” that discusses the experience on parenting for Asian women, a Youtube channel called “Noona’s Noochi” which reviews K-dramas (Korean Drama TV Series) and breaks them down from a mental health educational perspective, and a curriculum called “Cultural Confidence” which provides a framework for improving mental health and self confidence.
Company Information
Mission Statement
To engage for change by providing comprehensive therapeutic services founded on solutions and cultural competence.
Vision
Promote authentic self-care, good mental health and holistic wellness for corporate, community, and colleges for optimal sustainability and happiness.
Tagline
Authentic Self-Care.
The Project
What the Brand Already Had
Jeanie Chang had a vision for a therapy practice with an emphases on the Asian-American experience, especially in the workforce. She wanted to create a service that provided resources such as therapeutic services and educational events for mental health, cultural awareness and education, webinars, workshops, more resource groups in the workplace, public speaking events, etc. She also hoped her service would provide a community to those she could help and would use her business to promote or collaborate with other organizations and providers to expand her capabilities for helping others.
What it Needed
When Jeanie Chang came to me her company was still within its infancy stage without yet being established beyond her company name and vision. We still needed to concretize her vision, a brand identity, logo, website, social media and web graphics, business cards, and more. We worked closely together first by discussing her full-scale vision, short and long term goals, what I could provide her, scope of the project and its components, and a timeline. We then began creating her brand identity.
My Mission
Create a full-scale brand identity and website. Design guides, icons, web and social media graphics, infographics, letterheads, templates, and business cards to help the brand succeed in establishing itself after the initial launch date.
The Project
Inspiration & Exploration
Color
We decided between two color pallets: Blue or Red centered color schemes because these colors had meanings behind them that provided a connection to the vision of the brand. We also discussed and experimented with other color scheme concepts, or with variations and combinations of different concepts. We used colors that would work well in a gradient together as we knew that was an aspect we wanted to use in the brand aesthetic.
Red
Red is a strong color that universally can represent love, compassion, courage, health, vigor, and the “life-force” but red also has a cultural significance too. In several Asian cultures, most notably Chinese culture, red represents good fortune, honor, happiness, passion, summer, and is a traditional color used in weddings.
Blue
Blues are often used in therapeutic businesses and practices. It’s a captivating and calming color that can represent peace, tranquility, wisdom, honesty, truth, security, transformation, and confidence.
Blue
Blues are often used in therapeutic businesses and practices. It’s a captivating and calming color that can represent peace, tranquility, wisdom, honesty, truth, security, transformation, and confidence.
Blue
Blues are often used in therapeutic businesses and practices. It’s a captivating and calming color that can represent peace, tranquility, wisdom, honesty, truth, security, transformation, and confidence.
More Color Scheme Concepts
This section includes ideas for other color centered pallets we considered as well as hybrids of different color scheme concepts.
Logo Art Concepts
Circling Arrows
Circling arrows can represent movement, change, or a cycle. Combined with other symbolism it could be used to represent positive transformation. Another symbolism which is important to the brand’s philosophy is the Feedback Loop. In psychology it is a process in which external sources of information or feedback are internalized to influence cognitive responses. This can be used as a way to understand our motives behind our thought processes and utilized to create positive cognitive behavioral change. This concept can inspire setting goals, self-improvement, and creating positive internal transformation.
Sharing or Holding a Bowl of Rice
In many Asian cultures rice is often a staple in various dishes and food is commonly used as a way to socialize, bond, congregate, or show love and compassion. This artwork choice could be used to convey community, comfort, a shared cultural aspect, and extending friendship and support.
Yin and Yang
The Yin and Yang symbol comes from an ancient Chinese philosophy that describes Duality. The observation of how in all aspects of our world, physical and spiritual, there is a dynamic balance of opposing forces that are interconnected to create balance and unity. It can represent balance, unity in diversity, harmony, spirituality, movement or success, and more. It is a symbol many could find an emotional or cultural connection to.
Hands or People Embracing
These symbols represent community, collaboration, compassion, safety, empathy, close bonds, comfort, family, helping others, and extending support. Symbols such as these are often used in therapy practices so we would want to add a unique identifiable style or combine it with other symbolism to create a unique look.
Completed Brand Identity
Logo
For the final logo concept we chose to do an interpretation of the feedback loop. We focused on the three main parts of a feedback loop; Inputs, the system, and outputs. I also added an artistic effect to the arrows to express movement and flow which were concepts we additionally wanted to incorporate in the final logo. We combined this concept with two people embracing to portray community, family, compassion, and support.
Color Scheme
For the final color palette we chose a turquoise color scheme. Not only does blue have a significant meaning to the brand and the field of therapy, but blue also it is a light and airy color that further establishes the flow of movement in our portrayal of the feedback loop. It is also a color that can represent trust and security which this brand hopes to provide through its therapy practices. We want future clients to feel that they can trust the brand and the process of positive transformation it will provide.
Website Design
Brief Overview
We knew we would want to model the rest of the site with the homepage so we put most of our focus into that. Even before the website was finished her business started to grow quickly, that also caused us to rethink the structure of her homepage and site often. With each new insight and review our formula for a homepage changed. We always had new information, services, and review points to consider. It was a challenge to stay concise while providing enough enticing and informative material to keep potential viewers interested in learning more.
Wireframes
In these iterations we focused a lot on the “hero” section” and the arrangement of information. Originally the client wanted the homepage to focus more on information about herself to showcase her credibility and as you scrolled down it would then focus more on her business and its services. Although in some iterations we tried starting with information on the business first.
Final Product
For our final iteration we chose a large hero section that focuses on what the client wanted to draw attention to the most. Most recently this section focused on her new curriculum called Cultural Confidence. We also cleaned up the homepage by centering it around the client’s business rather than the client herself. We moved information on her to an “About Me” page which goes into detail about her experience and credibility. We did this because as her business grew more so did the scope of its services. We also added a testimonial section.
Full preview
Please click the link below to preview the full PDF of the website’s finished homepage. Please keep in mind if you go to visit the client’s current live site some aspects of it may vary as the website has been updated since by current staff.
